Dallas’ LaToya Massey savoring the fruits of her labor in cosmetology career that spans 20-plus years

DALLAS — LaToya Massey remembers how it had all come to fruition, remembers vividly how she had strategically connected with what undoubtedly has become her passion, for the most part.

“I always loved playing and making a difference with my baby dolls,” Massey, during a recent interview with Making Headline News, said, recalling how she had garnered a fond interest in the cosmetology industry. “I started at a very young age. “When I was in elementary school, I used to take my grandmother’s foam rollers and roll my hair every night for school.”

THE FACE OF EXCELLENCE 

IN HER ZONE — A native of Dallas’ historic Oak Cliff community, LaToya Massey, 34, has established a solid clientele throughout a professional cosmetology career that spans a little more than two decades.
It was, by all accounts, because of Massey’s resourcefulness with foam rollers, coupled with her love for helping others look their best that have contributed mightily to her rise as an accomplished Dallas/Fort Worth-area cosmetologist and makeup artist, most notably as the mastermind of Sincerelyur’s Leaving An Impression.

A native of Dallas’ historic Oak Cliff community, Massey, 34, has established a solid clientele throughout a professional cosmetology career that spans a little more than two decades.

Given the immeasurable strides she’s made over the years, it’s safe to assume she has shown virtually no signs of slowing down anytime soon.


I love how it keeps me in touch with people, how the clients are not my clients, but my family. I love meeting new people and the interactions.” — Dallas/Fort Worth Cosmetologist/Makeup Artist LaToya Massey 


Massey’s rise to cosmetology excellence began back when she was in middle school, during which she imposed a small fee to do hair.

BEAST MODE — Given the immeasurable strides she’s made over the years, it’s safe to assume that she has shown no signs of slowing down anytime soon.

“That was my very first job,” Massey said. “I was a young entrepreneur, having my own money. I have been doing hair for 21 years as a black business owner.”

And, much to her delight, her distinctly unique gifts as a cosmetologist have been put on display all over Texas and even in parts of Georgia.

TEXAS, TAM, AND MORE — More than two decades removed from having discovered her passion, it seemed that even to this day, Massey first gig is still very much her current one.

“(I just want) to just leave an impression on those in need of confidence, a friend, a sister and, as we used to say back in the day, a play mama,” Massey jokingly said. “But most of all, (I want to leave an impression on) my family.”

Speaking of family, credit Massey’s aunt, Dale Glover, for having greatly inspired her niece to become a professional stylist.

Oh, and let’s not forget grandma’s foam rollers.

SOLID SUPPORTING CAST — Credit Massey’s aunt, Dale Glover, for having greatly inspired her niece to become a professional stylist.

“I saw the how we bonded so well when she would do my hair or when she would teach me some of the techniques I know today,” Massey said of Glover.

A graduate of Dallas’ Justin F. Kimball High School, Massey advanced education in her selected field was acquired at I.T.S. Beauty Academy.


SEE LATOYA’S YOUTUBE CHANNEL: https://www.youtube.com/channel/UCPJCTeImEPPAX6rHn0UI6rg 


More than two decades removed from having discovered her passion, it seemed that even to this day, Massey first gig is still very much her current one.

For the most part.

“It is imperative that I esteem and inspire (others daily), because it shows the passion, blood, sweat and tears that I pride my business on daily,” Massey said. “I am always willing to show and teach (others) my ways so that they will take them and add their ways to make and be someone great.”

Just as she had done after playing around as a child with grandma’s foam rollers.


For more information about Dallas/Fort Worth-area Businesswoman LaToya Massey, connect with her via social media at:

YouTube: Sincerely Urs

Facebook: SincerelyUrs

Snapchat: Sincerely Urs

Instagram at: @sincerelyurz

Also, send email to: Sincerelyurstoya@gmail.com.


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EDITOR’S NOTE: If you are an entrepreneur, business owner, producer, author, athlete, musician, barber, life coach, motivational speaker, cosmetologist, tax preparer, model, or pastor/minister who is seeking exposure and would like to share your story with an in-depth news feature, call Reporter Andre Johnson at 901-690-6587 or Facebook message him under “Andre T. Johnson” for details.

Andre Johnson is the award-winning Founder and Publisher for Making Headline News. A 2000 graduate of the University of Memphis School of Journalism and a former staff reporter of sports for the Memphis Commercial Appeal newspaper, Johnson covers the NBA Southwest Division from Dallas, Texas. To reach Johnson, send email to andre@makingheadlinenews.com or to memphisgraduate@yahoo.com. Also, follow him on Twitter @AJ_Journalist.