Shortly after 10 o’clock EST on Saturday morning, Cynthia McCalister took to her Facebook Key Spot Business Partners page where, as usual, she thought it necessary to stage a rather inspirational, thought-provoking post.
VISION FOCUSED — A book that is comprised of 140 pages and was officially released on June 10, Cincinnati Businesswoman McCalister’s “YES YOU CAN! 10 Great Ways To Market Your Business” is designed to take the business marketing lessons she’s learned as a business owner and, in turn, help other business owners cost effectively and simplistically market their business.
“If you want to lift yourself up, lift up someone else,” said McCalister in a post whereby she coined a spirited and eloquent quote once uttered by legendary American educator Booker T. Washington.
For McCalister, her entrepreneurship reputation is such that she is widely known for customarily inspiring others, particularly as it pertains to maximizing their potential through their respective business venture.
Such was the case in her informative and in-depth book entitled, “YES YOU CAN! 10 Great Ways To Market Your Business,” a project that made its official release on the market last week.
“I wrote the book to help motivate and inspire other business owners,” McCalister, a Cincinnati-based businesswoman, told Making Headline News during a weekend interview. “It is not easy being a small business owner. You go through ups and downs.”
A book that is comprised of 140 pages and was officially released on June 10, McCalister’s “YES YOU CAN! 10 Great Ways To Market Your Business” is designed to take the business marketing lessons she’s learned as a business owner and, in turn, help other business owners cost effectively and simplistically market their business.
“I want to give them tools to help take them to the next level of success,” said McCalister, the owner and chief executive officer of Key Spot by Quality SAP, a progressive and forward thinking information technology company that specializes in — but isn’t limited to — developing affordable mobile application platforms.
Having cited April 2015 as the time in which God introduced her to the vision to what she recalled as resetting her path, thus focusing her business on supporting other small business owners and connecting communities, McCalister said the inspiration for composing her book came from her parents.
McCalister’s father was a small business owner and her mother was a fixture for a host of non-profit organizations, during which she constantly gave back to the community.
LEAST SHE FORGET — McCalister said the inspiration for composing her book came from her parents. Her father was a small business owner and her mother was a fixture for a host of non-profit organizations, during which she constantly gave back to the community.
As for McCalister’s newly-produced book, she acknowledges, among other things, that many business owners/aspiring business owners will hear many “no’s” and revenue won’t always flow to which they anticipate.
“Sometimes, the hardest part is getting people to know about you as a business (owner) and putting your name into the atmosphere,” McCalister said a detailed description of her book at Amazon.com. “As a small business owner, I have marketed my business in many ways, from going door-to-door and cold calling, to using social media to share my business.”
Much to her delight, McCalister’s effectively aggressive and strategic approach had ultimately given way to her reaping favorable results as a resilient and resourceful businesswoman.
“By taking many different approaches, I have finally unlocked the door to effective business marketing,” McCalister said. “Don’t think you’re too out of touch to get your brand out there, or think it’s too expensive or complicated to figure out. In my book, I will give you ten ways to successfully market your business.”
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Also, McCalister acknowledged her concept to assemble her book stemmed from having spent two decades in the IT industry.
“It was in a dream that the idea for the Key Spot Mobile application platform came to me,” explained McCalister, who’s presently co-authoring a soon-to-be-published book with fellow businesswoman Kim Coles entitled, “Open Your G.I.F.T.S. (Volume 2). “The idea was to offer a platform to leverage mobile technology to affordably promote positivity such as community events, local businesses, restaurants, and other gems in the community. In addition, I established a nationwide business network, Key Spot Business Partners, to continue to support, promote, and recognized small businesses making a positive impact.”
GIVING BACK BIG TIME — For McCalister, her entrepreneurship reputation is such that she is widely known for customarily inspiring others, particularly as it pertains to maximizing their potential. Such was the case in her informative and in-depth book entitled, “YES YOU CAN! 10 Great Ways To Market Your Business,” a project that made its official release on the market last week.
When asked what is the divine message she’s sending to her audience through her new book, McCalister said, “When it comes to business marketing, the key is try new things. Don’t be afraid to make mistakes along the way, these are opportunities to learn. Always know that anything is possible to achieve with God, a dream, and hard work.”
As expected, the feedback since the release of her new book has been favorable, McCalister said.
“People are inspired, excited, and motivated to begin taking the tools I have provided and applying them to their business,” McCalister said. “(This book) aligns with (God’s) plan for me, to continue to reach out, uplift, promote, and inspire others.”
For more information about Cincinnati Businesswoman Cynthia McCalister or to order her new book, visit www.keyspotapp.com or www.qualitysap.com. For additional inquiries, send email to: [email protected]. Also, connect with McCalister via social media at:
EDITOR’S NOTE:If you are an entrepreneur, business owner, producer, author, athlete, musician, barber, life coach, motivational speaker, cosmetologist, tax preparer, model, or pastor/minister who is seeking exposure and would like to share your story with an in-depth news feature, call Reporter Andre Johnson at 901-690-6587 or Facebook message him under “Andre T. Johnson” for details.
Andre Johnson is the award-winning Founder and Publisher for Making Headline News. A 2000 graduate of the University of Memphis School of Journalism and a former staff reporter of sports for the Memphis Commercial Appeal newspaper, Johnson covers the NBA Southwest Division from Dallas, Texas. To reach Johnson, send email to [email protected] or to [email protected]. Also, follow him on Twitter @AJ_Journalist.
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ABOUT ANDRE: Andre Johnson is a longtime sports journalist and a 2000 graduate of the University of the Memphis with Bachelor of Arts degree in Journalism. A native of Memphis, Johnson is a former sport reporter Memphis Commercial Appeal newspaper and Memphis Sport Magazine. He worked as full-time staffer for The Commercial Appeal from 2000-2002, in which he was the beat reporter for the Memphis Houn’dawgs of now-defunct American Basketball Assocation and the Memphis Xplorers of the arenafootball2 league. He has interviewed numerous sports personalities, most notably Archie Manning, LeBron James, George “Iceman” Gervin, Issac Bruce, Laila Ali, Vince Carter, Paul Westphal, Phil Jackson, Ken Hamlin, Cortez Kennedy, Michael Oher, Kobe Bryant, Chris Douglas-Roberts, Marc Gasol, Dwight Howard, James Harden, Patrick Willis, Stanley Morgan, Dirk Nowitzki, Rick Carlisle, Mark Cuban, Carmelo Anthony, Stephen Curry, Kevin Durant, Rudy Gay, John Force, Lamar Odom, Alexandra Stevenson, Derek Fisher, Penny Hardaway, Phillip Rivers, Colin Kaepernick, Jim Harbaugh, Tyreke Evans, Kirk Ferentz, and O. J. Mayo, among others. To reach Johnson, send email to: [email protected]. Also, follow him on Twitter @AJ_Journalist.
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“I wrote the book to help motivate and inspire other business owners,” McCalister, a Cincinnati-based businesswoman, told Making Headline News during a weekend interview. “It is not easy being a small business owner. You go through ups and downs.”
“I want to give them tools to help take them to the next level of success,” said McCalister, the owner and chief executive officer of Key Spot by Quality SAP, a progressive and forward thinking information technology company that specializes in — but isn’t limited to — developing affordable mobile application platforms.
EDITOR’S NOTE: If you are an entrepreneur, business owner, producer, author, athlete, musician, barber, life coach, motivational speaker, cosmetologist, tax preparer, model, or pastor/minister who is seeking exposure and would like to share your story with an in-depth news feature, call Reporter Andre Johnson at 901-690-6587 or Facebook message him under “Andre T. Johnson” for details.
