Georgia businesswoman Danietté A. Thomas has enhanced her entrepreneurship repertoire with unique COVID-19 pandemic masks
Andre Johnson 
UNMASKING AN INVENTION
It’s amazing what could ultimately happen during a simple experiment.
Ask Danietté A. Thomas.
“What was originally intended for marketing contact quickly created a newsworthy story as I donated one mask for every mask sold,” Thomas told Making Headline News this week, recalling the developments that eventually enhanced her entrepreneurship repertoire.
To her distinctly unique credit, Thomas has established what is known as DANIETTÉ’S Protective Equipment, her newly-erected all things masks venture that has become a popular — and essential — endeavor in the wake of this, the COVID-19 pandemic.
MORE ON DANIETTÉ’S DPE: https://www.daniette.com/
A globally acclaimed couture designer who is the owner and CEO of the DANIETTÉ custom fashion design company, Thomas said she originally was adventuring a new content, of sorts, solely for marketing purposes during which the coronavirus outbreak had commenced.
But what this Garden City, Georgia businesswoman had ultimately discovered was that her latest product had become arguably one of her most sought-after items, especially in the Southeastern region of the United States.
“I had a COVID19 photo shoot with my designs, using leftover materials in my studio for matching masks,” Thomas said.
And, from that point, one favorable concept led to another which, much to Thomas’ delight, has only enhanced her already remarkable entrepreneurial arsenal.
Talk about putting to good use a simple experiment that initially began as a protocol for safe measures.
“Everything I do — and I do mean everything — I seek the best way to do it,” Thomas said. “My competitor stares me in the mirror every day, and she is the only person I strive to outdo.”
A custom fashion design tenure that dates back to 2005, Thomas’ DANIETTÉ Protective Equipment — or DPE Masks — has been in operations for approximately two months. Given its rapid growth in a brief timeframe, these hand-crafted masks figure to remain a hot seller even after the U. S. economy fully opens, a trend Thomas thoroughly welcomes.
DPE Masks has an “extremely fast turnaround time,” Thomas said, and can be purchased https://www.daniette.com/.
“I love that fashion is, in a way, an essential business,” Thomas, 28, said. “I feel so blessed to have chosen an art form that exist, even during a pandemic.”
Thomas’ DANIETTÉ went into full operations in September 2015 in Garden City. Her featured venture is a custom fashion design company that is widely known for empowering people to express themselves fashionably, most notably by being aware of current trends, comfortably by using what Thomas describes as silhouettes of familiarity, and confidently, or by designing one-of-a-kind custom designs, as mentioned in a detailed introduction of her venture at https://www.daniette.com/about2.
For what it’s worth, Thomas’ DPE Masks have only reinforced her creativity as a thriving, progressive entrepreneur.
“(I want) to give people a reason to stay safe,” Thomas said. “If you love your mask and it’s breathable and feel it makes you stand out, you’re more inclined to wear it. There are tons of articles that mention the downside of non-breathable cotton masks, and I wanted to be someone to apply an applicable fashionable solution.”
Fortunately for Thomas, her new experiment has passed in flying colors, considering her newest product has caught the eyes of a few local companies, which have placed orders her uniquely designed masks.
“As a small business owner, I was scared…scared to think, scared to assume, scared to work, even scared to post for fear of making my affected clientele feel bad,” Thomas said. “But then one day, I realized, ‘Someone is still going,’ and I also thought, ‘Someone didn’t quit,’ and in my search, I was inspired when my mother called me about making masks due to the lack of masks on a global level.”
What Thomas had subsequently found out — once again — is that, well, mom knows best.
“I decided to take COVID-19’s lemons and make lemonade. I had no idea it would be so sweet, but I want other entrepreneurs to feel encouraged to do the same.”
Yep. It’s amazing what could ultimately happen during a simple experiment.
Ask Danietté A. Thomas.
A RELATED STORY:
Is Savannah, Georgia’s Danietté A. Thomas the custom fashion designer industry’s best kept secret?
For more information about Georgia Businesswoman Danietté A. Thomas of DANIETTÉ, to inquire about her services or events, a public appearance or speaking engagement, connect with her via social media at Facebook: https://www.facebook.com/designerdaniette; Instagram: https://www.instagram.com/designerdaniette/. Also, send email to: [email protected].
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EDITOR’S NOTE: If you are an entrepreneur, business owner, producer, author, athlete, musician, barber, life coach, motivational speaker, cosmetologist, tax preparer, model, or pastor/minister who is seeking exposure and would like to share your story with an in-depth news feature, call Reporter Andre Johnson at 901-690-6587 or Facebook message him under “Andre T. Johnson” for details.
Andre Johnson is the award-winning Founder and Publisher for Making Headline News. A 2000 graduate of the University of Memphis School of Journalism and a former staff reporter of sports for the Memphis Commercial Appeal newspaper, Johnson covers the NBA Southwest Division from Dallas, Texas. To reach Johnson, send email to [email protected] or to [email protected]. Also, follow him on Twitter @AJ_Journalist or Instagram at @makingheadlinenews.
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