ESSENCE MUSIC FESTIVAL 2026 ADVANCE NATIONAL COVERAGE: Orlando businesswoman Alicia T. Keys enjoying sustained success as the face of A Key Scent, Vendors POV
Andre Johnson 
KEYS TO PROSPERITY
If you’re bold enough to ask Alicia T. Keys her age, chances are you’re bound to field a rather comical response.
“Who knows? I stopped counting after 25,” Keys jokingly said. “But if I do the math, we are at 42 years (of age).”
Twenty-five or 42. Quite frankly, it doesn’t matter, really, especially for Keys whom, despite the mystery surrounding her age, is having the time of her life as a flourishing, thriving entrepreneur.
To her distinctly unique credit, Keys is the mastermind behind not one, but two rising business endeavors, both of which have afforded her to reap a considerable amount of success since she delved into the entrepreneurial sector some six years ago.
SALUTING WOMEN WHO SHAPE OUR WORLD
MORE ON KEYS’ VENTURES
https://www.akeyscent.com/ & https://vendorspov.com/
The Albany, Georgia native is owner and CEO of A Key Scent and Vendors POV, her Orlando-based ventures that, much to her delight, are amongst the finest of their respective kinds.
Generally, Key’s A Key Scent is an all-natural wellness company that has become a fixture for offering handcrafted products, most notably a variety of magnesium body scrubs, magnesium oil sprays, body care products, herbal teas, and wellness beverages — all of which are designed to help people prioritize self-care naturally.
Meanwhile, Key’s Vendors POV is a fledging technology platform, one she created to help pop-up vendors make informed decisions before spending money on events.
As Keys explained, vendors can leave reviews, share experiences, and learn from one another so they can invest in opportunities that truly help them grow.
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As part of Making Headline News 2026 Essence Music Festival advance national coverage for “the party with a purpose” event July 3-5 in New Orleans, Keys said that while both of her businesses are entirely different, both simultaneously share the same favorable purpose: helping people make better decisions that improve their lives.
“I’ve always believed that every challenge is an opportunity to build something better,” Keys told MHN during a weekend interview. “Instead of complaining about problems, I ask myself, ‘How can I create a solution?’ When I saw vendors losing hundreds of dollars at poorly organized events, I created Vendors POV.”
Fortunately for Keys and her clients, her credible technology platform has been as good as advertised.
So has A Key Scent.
“When I realized many people wanted healthier alternatives without harsh chemicals, I created A Key Scent,” Keys said. “Competition never motivated me as much as solving real problems.”
KEYS TO BEAUTY
Interestingly enough, Keys credits education, coupled with “real-life experiences,” as the driving force that has greatly enabled her to achieve sustained entrepreneurial success throughout the years, something she admittedly doesn’t merely take for granted.
“My education comes from both the classroom and real-life experience,” Kays a graduate of Orlando’s Valencia College, explained. “Over the years, I’ve invested countless hours studying entrepreneurship, marketing, branding, technology, and customer service. Building businesses has taught me lessons that no textbook ever could — how to solve problems, adapt quickly, and serve people with excellence.”
For what it’s worth, nothing, Keys acknowledged, she deems most gratifying than possessing the keen ability to create change, particularly through both of her rising business endeavors.
“There’s nothing more rewarding than hearing someone tell me Vendors POV saved them money or that one of our wellness products helped them extend their life expectancy after a devastating diagnosis,” Keys said. “Knowing that something I built is improving someone’s life keeps me motivated every day.”
Twenty-five or 42. Quite frankly, it doesn’t matter, really, especially for a progressive businesswoman of excellence whom, despite the mystery surrounding her age, is having the time of her life as a flourishing, thriving entrepreneur.
Six years and counting.
For more information about Orlando, Florida Businesswoman Alicia T. Keys of A Key Scent and Vendors POV, to inquire about her products and services, or to inquire about a public appearance or speaking engagement, connect with her via Facebook: https://www.facebook.com/profile.php?id=100063577360816 or https://www.facebook.com/profile.php?id=61579251663086; Instagram: https://www.instagram.com/a_key_scent. Send email to AKeyScent1@outlook.com.
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WHAT’S YOUR STORY? If you are an entrepreneur, business owner, producer, author, athlete, musician, barber, life coach, motivational speaker, cosmetologist, tax preparer, model, or pastor/minister who is seeking exposure and would like to share your story with an in-depth news feature, call Reporter Andre Johnson at 901-690-6587 or Facebook message him under “Andre T. Johnson” for details.
Andre Johnson is the award-winning Founder and Publisher for Making Headline News. A 2000 graduate of the University of Memphis School of Journalism and a former staff reporter of sports for the Memphis Commercial Appeal newspaper, Johnson covers the NBA, NFL, and NCAA sports from Dallas, Texas. To reach Johnson, send email to makingheadlinenews@gmail.com or to memphisgraduate@yahoo.com. Also, follow him on Twitter @AJ_Journalist or Instagram at @makingheadlinenews.
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